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- What is a 404 error and why do pages go missing?
A 404 means the server can't find the page you asked for. Here's what causes it, what visitors can try, and what site owners should do.
- HTTP status codes a site owner needs to know
What 200, 301, 302, 404, 410 and 500 mean in plain English, and what each one does to visitors and to search engines.
- 301 vs 302 redirects: which one to use
Use a 301 when a page has moved for good and a 302 when the move is temporary. Here's how search engines treat each one.
- How to find broken links on your website
Three ways to find dead links on your own site without special skills: Google's report, a link checker, and a manual walk-through.
- How to fix a broken link: edit, redirect or remove
Found a dead link? Here's how to decide whether to edit it, redirect the old address, or take the link out.
- How to build a helpful 404 page
What a custom 404 page should say and include, and why it must still send a real 404 status code.
- What to do when you change a page address
Renamed or moved a page? Here's how to set up redirects and update links so visitors and search engines still find it.